Proof — what ProofHook actually ships
Most agencies' “proof” pages are testimonial walls. Ours is a description of the deliverable structure, the workflow, and the audit trail. We don't publish customer logos we can't back up, fabricate metrics, or invent case studies.
What a content pack contains
The Signal Entry creative pack — the Creative Proof slot on the public ladder — ships as a structured pack. Recurring creative production beyond Signal Entry is scoped on a discovery call as a Custom Growth System.
- Edited short-form video assets at the count specified in the package
- Multiple hook variants per asset (count varies per package)
- Hook strategy memo: which claim each hook is anchored on, why, what to test against
- Offer/CTA alignment notes per asset — what the buyer should do next, why this CTA
- Source media + project files where applicable, so revisions don't require re-shooting
- Delivery email with the pack link and a follow-up window scheduled
What an AI Search Authority Sprint contains
The AI Search Authority Sprint deliverable is a documentation and implementation pack:
- AI search and entity audit — current state, gaps, prioritized fix list
- robots.txt and crawler access review with recommended changes
- sitemap.xml and canonical URL review
- Structured-data implementation plan + assets: Organization, WebSite, Service, Product/Offer, FAQPage, BreadcrumbList JSON-LD
- About / entity page draft
- FAQ page draft
- How-it-works page draft
- 2 industry / vertical context pages
- 2 comparison pages
- 5 answer-engine content pages targeting buyer-intent queries
- Internal linking map
- Google Search Console + Bing Webmaster Tools setup checklists
- AI referral tracking plan
- External citation / backlink target checklist (the outreach is the buyer's part)
Workflow proof — chain of custody
Every engagement runs on the same audit-traced fulfillment chain. Every transition writes an event to the operator surface, so “did the work happen?” is a queryable question, not a trust exercise:
- Payment confirmed — Stripe webhook, signed and verified
- Client created — first paying buyer of this email gets a Client record
- Intake sent — SendGrid invite with a token-gated form
- Intake submitted — structured responses captured
- Project + brief created — cascade fires on intake completion
- Production job queued + picked up — beat-driven worker advancement
- Artifact generated — content_pack output URL or sprint documentation pack
- QA passed — composite quality score against threshold
- Delivery sent — email to the buyer with the pack link
- Follow-up scheduled — auto-dispatched at the configured interval
Every step above corresponds to a row in the OS — a real entry the operator can read and you can audit on request. No phantom production.
What we won't do
- Publish customer names without their permission
- Fabricate metrics or invent case studies
- Show before/after numbers we can't attribute to our work
- Promise rankings, AI placements, citations, or specific revenue
- Use AI-generated 'testimonials' or fake reviews
Want to see real work?
Email hello@proofhook.com with a short note about your business and which package you're considering. We'll share representative deliverables relevant to your fit on a scoping call. No public roster — but we don't hide the work, either.
Frequently asked questions
Why don't you publish customer names and case-study numbers?
Most operator-specific deal terms are confidential. We share work and references with prospective buyers in a relevant fit on request, but we don't publish a public client roster or fabricate metrics. If you want to verify, ask hello@proofhook.com for a portfolio walkthrough.
Can I see what a content pack contains before I buy?
Yes. The structure of every package is published on its detail surface, and we'll share representative deliverable examples with prospective buyers in a scoping call.
How do I verify that production actually ran?
Every engagement leaves an audit trail: payment, intake, production_job, QA review, delivery. The operator surface logs each transition. You see the deliverable; we see the chain of custody behind it.