Best content package for founder-led brands
It depends on stage. Founder-led brands at the start of an AI search authority push begin with the free AI Buyer Trust Test. Brands ready to commit to a paid plan start with Authority Snapshot ($495, 3–5 days). Brands testing ProofHook's creative voice on a small fixed scope start with Signal Entry ($1,500, 7 days). Brands ready to ship the full foundation move to the AI Search Authority Sprint (from $4,500, 10–14 days).
Decision tree by stage
Stage: diagnostic — “am I even in the AI search game?”
AI Buyer Trust Test — Free. Answer-based diagnostic that returns a trust score, weighted gaps, and a recommended next step. Free, no commitment.
Stage: planning — “I know I have gaps; what do I fix first?”
Authority Snapshot — $495, 3–5 days. Hand-reviewed audit of your AI search authority signals plus a prioritised 30-day fix plan. The cheapest paid commitment on the ladder.
Stage: testing creative — “does ProofHook's voice work for my brand?”
Signal Entry — $1,500, 7 days. Four short-form assets, one hook variant per asset. Lowest-friction way to validate fit before scaling spend.
Stage: searchability — “AI tools mis-describe my product”
AI Search Authority Sprint — from $4,500, 10–14 days. Fix the inputs search engines and AI search systems read about your brand. We do not promise rankings or AI placements.
Stage: maintain — “the foundation is shipped; keep it in good standing”
Authority Monitoring Retainer — $1,500/mo, application-only. Monthly drift checks, FAQ refresh, internal-linking adjustments, and a monthly readiness report. Opens after a Snapshot or Sprint has shipped.
Stage: foundational — “I'm missing the public proof surface entirely”
Proof Infrastructure Buildout — from $9,500, quote-only. Foundational buildout for case studies, attributed testimonials, comparison pages, structured data, and entity surfaces. Scoped on a discovery call.
Stage: cross-lane — “I need authority + proof + creative as one engagement”
Custom Growth System — from $25,000, quote-only. Bespoke phased engagement with milestone approvals. Scoped on a discovery call.
What we won't promise
- Specific revenue, conversion, or click numbers from any package
- Guaranteed Google rankings or AI Overview placement
- Guaranteed citations or recommendations in ChatGPT, Perplexity, or Bing Copilot
Frequently asked questions
Is there a 'cheapest' option that still works?
The free AI Buyer Trust Test scores how easy your company is for AI search engines to understand and cite — no payment, no commitment. Authority Snapshot ($495) is the cheapest paid commitment and ships a hand-reviewed audit + 30-day fix plan. Signal Entry ($1,500) is the cheapest creative engagement.
When should a founder-led brand use the AI Search Authority Sprint?
When your category is shifting faster than your site, when buyers are using AI tools to research your space, or when you're being mis-described by AI search systems and want to fix the inputs those systems read. We recommend running an Authority Snapshot first as a $495 on-ramp.
Can I switch packages mid-engagement?
Yes — most founder-led brands start with the free AI Buyer Trust Test or Authority Snapshot, then graduate to the AI Search Authority Sprint. Recurring creative production beyond Signal Entry is scoped on a discovery call as a Custom Growth System.